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Q1. Jorge is developing an e-commerce solution for his company, which sells subscription services. Customers need to be billed on a recurring basis for their subscriptions. Which payment method would Jorge find most appropriate for this situation?
A. Bank account debit
B. Cash on delivery (c.o.d.)
C. Purchase order and post-purchase billing
D. Advance payment using check or money order
Answer: A
Q2. Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?
A. Hire a marketing team.
B. Target new customers.
C. Obtain customer referrals.
D. Contact an advertising agency.
Answer: B
Q3. An international online auction company wants to use a payment service that supports payment processing and is limited to auction purchases only. Which of the following would
best meet the company's needs?
A. eBay
B. BidPay
C. PayPal
D. AuctionPay
Answer: B
Q4. Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?
A. Referrer sites and marketer sites
B. Referrer sites and publisher sites
C. Publisher sites and marketer sites
D. Marketer sites and advertising sites
Answer: C
Q5. You need to enable SSL/TLS on a Web server for a virtual directory. You have just installed a signed digital certificate from a certificate authority. What is the next step you should take?
A. Place a copy of the certificate in the virtual directory as a hidden file.
B. Specify that you want to use the certificate to sign the virtual directory.
C. Specify that you want to use SSL/TLS for the Web server's virtual directory.
D. Place the digital certificate in the Trusted Root Certification Authorities store.
Answer: C
Q6. Winnie has collected the physical evidence of an attack on her company's Web site, including the Web server, hard disk drives, site traffic and firewall logs. Which less tangible evidence could be lost?
A. ISP router records
B. User authentication data
C. IP address traceroute data
D. System data stored in RAM
Answer: D
Q7. Tom has encountered a problem with the Apache server installation on his company's server. Because he does not have an immediate solution to the problem, he should contact:
A. the Apache Help desk.
B. the Apache service staff.
C. the Apache live Help service.
D. the Apache user online forum.
Answer: D
Q8. What is the single most important result of any marketing strategy?
A. Number of products sold
B. Dollars generated in sales
C. Return On Investment (ROI)
D. Cost of the marketing campaign
Answer: C
Q9. You have posted your e-commerce site on a staging server. Which of the following most effectively ensures that your site will provide a satisfying experience for users?
A. Engaging in role playing in order to test the site
B. Implementing Web site stress-testing software
C. Using design techniques to ensure symmetrical balance
D. Using design techniques to ensure asymmetrical balance
Answer: A
Q10. A hash encryption function:
A. is relatively easy to encrypt but difficult to decrypt.
B. contains a secret key that is used to encrypt and decrypt.
C. is not used because today's computers can easily hack it.
D. is encrypted with a public key and decrypted with a private key.
Answer: A
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