Adobe 9A0-412 Free Practice Questions

Question No: 1

The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?

A. The Referrer Types report only identifies visitors that have a referring URL

B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked

C. The Marketing Channel report cannot be customized like the Referrer Types report

D. The Marketing Channel report does not use the same logic as the Referrer Types report

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Question No: 2

What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?

A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules

B. Add a rule set > add a rule, test the rules > activate the rule

C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report

D. Add a report suite > select the variable > add rules > test the rules > activate the rules

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Question No: 3

A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.

Which option allows the Business Practitioner to most efficiently achieve this goal?

A. Use the day of week conversion variable with full subrelations and instances

B. Use the day of week conversion variable and subrelate by site section with event5

C. Use the day of week traffic variable and correlate by site section with event5

D. Use the day of week traffic variable and participation metrics

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Question No: 4

As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

- Page Name: Start Checkout - event1

- Page Name: Shipping Information - event2

- Page Name: Payment Information - event3

- Page Name: Review Order - event4

- Page Name: Purchase Confirmation - event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.

What should the analyst use to create this report?

A. Custom event funnel in Reports

B. Adobe Report Builder

C. Full Paths report

D. Analysis Workspace

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Question No: 5

The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?

A. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution

B. Suggest adding a new organic social channel to the rule set as it is missing

C. Investigate the conversion tracking as the marketing channel manager is set correctly.

D. Explain to the social media manager that the last period had a low traffic from organic social

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Question No: 6

An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?

A. Add the Workspace to the user group from the Admin console

B. Share the Workspace with the user group from within the Workspace

C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace

D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace

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Question No: 7

What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exit

A. Visits > Product Views > Cart Adds > Purchase

B. Product Views > Cart Adds > Checkout > Purchase

C. Visits > Entries > Cart Adds > Checkout > Exits

D. Product Views > Cart Adds > Checkout > Exits

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Question No: 8

An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

A. www.site.com/home.html?cid=paid_search-google

B. www.site.com/home.html&utm_cid=paid_search-google

C. www.site.com/home.html&cid=paid_search-google

D. www.site.com/home.html?utm_cid=paid_search-google

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Question No: 9

An analyst has the following metrics available for a retail site:

- Revenue

- Orders

- All Visits

- Internal Search Visits

- Internal Searches

- Cart Adds

Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

A. Internal Searches/Cart Adds

B. Card Adds/Internal searches

C. Internal Search Visits/Revenue

D. Orders/Internal Search Visits

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Question No: 10

Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?

A. Show all for Searchu2026

B. Order u2013 Credit Card Decline

C. Summer Sales

D. Kol Hans

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