Adobe 9A0-412 Free Practice Questions

New Questions 3

The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.

The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.

How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?

A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric

B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits

C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report

D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric

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New Questions 4

What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

A. Create a new workspace

B. Create and apply a segment

C. Create a virtual group and apply a segment to their view of the data

D. Create a virtual report suite based on a segment

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New Questions 5

The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).

Given the complete implementation shown, what reporting option is available within Adobe Analytics?

A. Video heartbeat

B. Video milestones

C. Video time played

D. Video completion rate

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New Questions 6

An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.

Which reporting option enables the user of the report to perform these tasks?

A. Adobe Report Builder

B. Adobe Data Warehouse

C. Adobe Analytics AdHoc Analysis

D. Adobe Workspace

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New Questions 7

Per a solution design reference, the following variables are set when a social share occurs:

Event5 - Social Share

eVar7 - Social Share Channel

prop7 - Social Share Channel

In Adobe Analytics Reports, which report can be created?

A. Social Share per Visit by Social Share Channel

B. Top URLs shared

C. Top Products shared

D. Social Shares by Marketing Channel

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New Questions 8

An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

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New Questions 9

The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.

The groups below represent visits in Adobe Analytics captured during the reporting period:

Group A:

www.acme.com/Beauty_&Fragrance/perfume

www.acme.com/Beauty_&Fragrance/foundation

www.acme.com/Beauty_&Fragrance/powder

Group B:

www.acme.com/BeautyandFragrance/perfume

www.acme.com/BeautyandFragrance/foundation

www.acme.com/BeautyandFragrance/powder

Group C:

www.acme.com/ Cosmetics/foundation

www.acme.com/ Cosmetics/powder

www.acme.com/Cosmetics/perfume

Group D:

www.acme.com/Beauty&Fragrance/perfume

www.acme.com/Beauty&Fragrance/foundation

www.acme.com/Beauty&Fragrance/powder

A. Group D

B. Group C

C. Group A

D. Group B

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New Questions 10

An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.

What should the analyst create to meet this business requirements?

A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison

B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits

C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors

D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

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New Questions 11

An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch

- prop1: Full Page URL

- eVar1: Full Page URL u2013 30-day expiration, Last Touch

- Pages: Custom page name

When the campaign was launched, the landing page URL was as following:

- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts

How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?

A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d

B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue

C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue

D. Run the Marketing Channel report for the Email channel

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New Questions 12

The analyst needs to deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories categories. Products can belong to multiple merchandising categories and sub categories.

Which statement below best explains why the daily scheduled delivery of a report direct from Adobe Data Warehouse would be a better choice that scheduled report from Adobe Analytics Reports?

A. Adobe Data Warehouse can provide all combinations of products, categories and sub categories

B. Adobe Data Warehouse can provide better data visualization in a delivered report

C. Adobe Data Warehouse is the only location where reporting drill downs can occur

D. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports

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