Adobe AD0-E202 Free Practice Questions

NEW QUESTION 1
What happens when an analyst checks the box ‘’make this an Experience Cloud Audience in the Segment Builder.

• A. Approves the segment for all Experience Cloud users
• B. Automatically tags the segment as an Experience Cloud Segment’’
• C. Allows for usage of the Segment in Audience Manager and Target
• D. Automatically shares the Segment with all adobe analytics users and user groups within the organization

Answer: C

NEW QUESTION 2
How would the analyst create a segment for a new visitor’?

• A. Use a segment container of “visitor”, where visit number is less than 1
• B. Use a segment container of “hit”, where visit number is less than 1
• C. Use a segment container of “visitor”, where visit number = 1
• D. Use a segment container of “hit”, where visit number = 1

Answer: C

NEW QUESTION 3
Utilizing a segment identifying website traffic from the Unified States, an executive team member from a computer manufacture is viewing a report showing daily computer sales in the United States. In the component rail the executive sees a segment for ‘’United Kingdom and drags it directly into the dataset to break down a specific dimension. Every attempt return zero activity.

Why would the dataset drop to zero?

• A. Dimension cannot be segmented In Analytics Workspace.
• B. Analytics Workspace cannot support more than one segment.
• C. The segment was not visit-based
• D. The segment are mutually exclusive

Answer: B

NEW QUESTION 4
Metric event20 has the name ‘’Video event start;. but the manager who requested the dashboard would like the metric to show up in the report as ‘’Video play’’.
The web analyst does not have admin rights.
Which method will display a custom name of the metric used in a table in Workspace?

• A. Change the name of the metrics in the column settings of the table to the desired value.
• B. Manually edit the label of the metric to show up as desired.
• C. Use a calculated metric derived from the original metric, naming it as desired.
• D. Change the name of the metric in the report Suite Manager in the Success Events Section

Answer: A

NEW QUESTION 5
A company has been using Adobe Analyst for many years. Throughout this period, data needs have changed and some variables no longer make sense with historical records.
What is one possible solution for re-purposing a variable?

• A. Create a new report Suite with new definition so that the previous data is overwritten.
• B. Create a Data, and overwrite the old eVar data into data with new data.
• C. Use a SAINT Classification to sort the old data into a new default.
• D. Us the reset Conversion variables option to delete the previous data.

Answer: B

NEW QUESTION 6
Analyzing the data in the image below, a data analyst verifies that the report of ‘’entries’’ per page, shows that the HomePage A’’ page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ‘’entries’’ per page, shows that the HomePage A’’ page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

• A. The page Dimension should be used exclusively with the metric of page Views avoiding false analysis.
• B. Occurrences refers to all hits associated with a particular entry page, also counting events Triggered throughout the session.
• C. The entry page Dimension refers exclusively to the first page that a visitor lands on the site throughout its history, so there are distortions regarding the period of analysis.
• D. The entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

Answer: C

NEW QUESTION 7
An analyst has business requirements to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors who arrive via paid search on tabled.
What should the analyst create to meet this business requirement?

• A. A data warehouse report with the following metric/dimensions: video completion rat
• B. Mobile rate.Mobile tablet, paid search unique visitors
• C. A single segment (visits from paid search, mobile and tablet) and apply to the video report to show thecomparison
• D. A data segment (visits from paid search, mobile and tablet) and apply to the video report to show the comparison
• E. Two segment (Visit from paid search and mobile and visits from paid Search and tablet) and apply to the video report to show the comparison

Answer: A

NEW QUESTION 8
Various reports show None Unspecified other, or unknow depending on the specific report viewed, generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statements explains the possible behavior of the data?

• A. Similar to events firing eVars, It is possible to see ‘’OTHER’’ in a merchandising eVar report when that variable is not defined before a success event.
• B. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor profile| technology report when that variable is not defined before a success event.
• C. When viewing classification data any value that does not have data associated with that particular returns ‘’NONE’’. To resolve this issue create a classification export file and classify the appropriate columns.
• D. This happens when a user comes to your site for the first and males a purchase without firing eVar1. If you view order in the eVar1 report, there is no value to attribute this order to, so it will appear as NONE:

Answer: B

NEW QUESTION 9
A learning platform is prompting the registration to a webinar on three pages. On each page Each page there is a button for webinar registration. Clicking the button triggers event1.
On page A they have a featured video presenting the webinar. The video named’ New webinar’’ is recorded in evar4, once the video is played. Page B and Page C do not have any videos.
Consider the following scenario:
A user comes to page A, watch the video and clicks on the registration button, but then decides to also check page B, then C. On page C the user clicks again on the registration button. What other of any, should be in place, so that only one registration click is associated with the webinar’’ value of evar4.

• A. The Participation setting should be disable for event1.
• B. No other setting is needed, as evar4 is set only on the first page.
• C. The Unique Event recording setting should be checked for event1.
• D. The linear Allocation setting should be enabled for evar4.

Answer: C

NEW QUESTION 10
Certain links on your website are resulting in a 404 page. Which dimension should be used to find out pages are affected?

• A. Pages by Geo Dimension
• B. Pages by Geo Dimension
• C. Patching Dimensions
• D. Page name Dimension

Answer: B

NEW QUESTION 11
Consider the following Marketing channel processing rule for Session refresh.

The director of data Science to build an attribute model using data from the Marketing Channel variable. However, the director is seeing a very high percentage of traffic attributed to Session refresh.
What are two factors that might be causing this issue? (Choose two.)

• A. Adobe Analytics tagging is not present on all pages of the site.
• B. Campaign tracking codes are not configured properly.
• C. Visitors are deleting their cookies between visits.
• D. Traffic from bots is causing errors In the marketing channel logic.
• E. Internal URL filters are not properly configured.

Answer: AB

NEW QUESTION 12
Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item. User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website. Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?

• A. Create a processing rule to exclude the traffic.
• B. Create a segment excluding the traffic.
• C. Add offending IP addresses to bot rules to exclude the traffic.
• D. Work with Adobe Engineer to create a VISTA rule to exclude the traffic

Answer: A

NEW QUESTION 13
What are the main considerations when planning a segment?

• A. Audience elements, dimension approval process
• B. Audience scope elements approval process
• C. Audience scope time range process
• D. Audience dimension sharing groups time range

Answer: B

NEW QUESTION 14
Which action lets you limit the components before sharing a projct?

• A. Save project
• B. Share Project
• C. Curate project
• D. Edit project

Answer: A

NEW QUESTION 15
Using Intelligence Alerts in an Adobe Analyst Workspace Project, how far back does the alert’s anomaly detection go to determine data anomalies on the daily granularity?

• A. 15 weeks + same range last year
• B. 15 months + same range last year
• C. 365 days + same range last year
• D. 35 days + same range last year

Answer: C

NEW QUESTION 16
An Analyst would like to display the number of visits directly as a chart in Report Builder. How can this task be achieved of possible?

• A. In request’s Pivot Layout > right click on ‘’Visits’’ and select ‘’Change Output Display’’
• B. It is not possible to display metrics as charts in report Builder.
• C. In request Custom Layout > right click on ‘’Visits’’ and select’ Change to microsoft’’
• D. In the request created with custom Layout > right click on ‘’Visits’’ and select ‘’change output Display.’’

Answer: A

NEW QUESTION 17
The Chief marketing Officer has established a monthly revenue target for an online and store and wants to see how revenue for the current month Is tracking towards that goal.
Which Visualization should be used for this report?

• A. Bullet
• B. Scatter
• C. Tree map
• D. Fallout

Answer: A

NEW QUESTION 18
An Analyst need to create a report using a mix of pages viewed by visitors and customer events to understand where visitors abandon the process.
Which type of report should the analyst create?

• A. A patting report within Report
• B. A Pathfinder report within workspace
• C. A fallout analyst within Workspace
• D. A custom event funnel within Reports

Answer: B

NEW QUESTION 19
An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the “source” and “campaign_name” query parameters. The “source” query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with “aff”. Affiliate traffic may NOT have a defined value for “campaign name”.
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

• A. Hits where the “source” query parameter starts with “aff” and the “campaign_name” exists
• B. Hits where the “source” query parameter starts with “aff”
• C. Hits where the “source” and “campaign_name” query parameters exist
• D. Hits where the ‘campaign_name” query parameter starts with “aff”

Answer: B

NEW QUESTION 20
What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

• A. Create a new workspace
• B. Create and apply a segment
• C. Create a virtual group and apply a segment to their view of the data
• D. Create a virtual report suite based on a segment

Answer: BD

NEW QUESTION 21
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