Adobe AD0-E452 Free Practice Questions

NEW QUESTION 1
A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible. Which approach should an architect take to meet the requirements?

• A. Onboard the acquired magazine's CRM data via a matching partner
• B. Add the media company's marketing pixel to the magazine's website
• C. Onboard the media company's CRM data via a matching partner
• D. Reconcile the two CRM databases offline and onboard via a matching partner

Answer: A

NEW QUESTION 2
An architect needs to create a file name for CRM data onboarding based on The following Information provided:

Which file name follows the required file naming syntax?

• A. ftp_dpm_20215.901035.202110171215.cs
• B. 1 .gz
• C. ftp_dpm_202110171215.overwrite.1.gz
• D. ftp_dpm_32456_202110171215.overwrite.1.gz
• E. ftp_dpm_20215.901035.202110171215.overwrite

Answer: D

NEW QUESTION 3
A client plans to run a media program to target site visitors at a Demand Side Platform (DSP) that has Server-to-Server integration with Audience Manager.
• The size of audiences within AAM looks appropriate to launch the media program.
• The audience match rate between Audience Manager and the DSP is lower than expected.
• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client's website to increase the match rate.
Which Audience Manager call should an architect validate?

• A. ...demde
• B. net/first event
• C. ...demdex.net/ibs
• D. ...demdex.net/event
• E. ...demdex.net/dest

Answer: B

NEW QUESTION 4
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

• A. resort_stays > 5 AND membership_level=platinum
• B. resort_stays > 2 OR visited_hotel_page=true
• C. business_stays > 3 OR leisure_stays > 5
• D. business_stays > 10 ANDcan_email_flag=false

Answer: D

NEW QUESTION 5
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

• A. Key-Value Data Format
• B. Provision SFTP for audience transfer
• C. Provision for Profiles and Audiences
• D. Experience Cloud service
• E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 6
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

• A. Cname the demdex.net domain to demdex.mysite.com
• B. Create a Profile Merge Rule using "No Authentication Profile"
• C. Post a message requesting visitors to disable ad blocking software
• D. Enable first-party Adobe Analytics domain and server-side forwarding

Answer: D

NEW QUESTION 7
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 8
A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30- year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card's user base by finding more of these younger customers.
Which AAM capability should the architect recommend to help the marketer achieve that goal?

• A. Look-alike modeling based on 54- to 65-year old current customers
• B. Cross-channel segmentation for 20- to 30-year old current customers
• C. Cross-channel segmentation for 54- to 65-year old current customers
• D. Look-alike modeling based on 20- to 30-year old current customers

Answer: D

NEW QUESTION 9
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 10
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?

• A. Server-side forwarding due to the low server calls
• B. Ingest web-server data log
• C. Client-side AAM DIL code implementation
• D. Creation and deployment of unique AAM tracking pixel for each webpage

Answer: A

NEW QUESTION 11
A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

• A. POST /segments/estimate-30-day-size
• B. GET/segments
• C. POST /segments
• D. GET /segments/rules
• E. GET /segments/limits
• F. POST /segments/rules

Answer: D

NEW QUESTION 12
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A. Last purchase date
• B. Device type
• C. Membership level
• D. Email Permission
• E. Cart abandon
• F. Visited product page

Answer: ABD

NEW QUESTION 13
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

• A. Activate a data agreement through the Audience Manager Marketplace
• B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
• C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
• D. Privately exchange data with the insurance company via a Second Party agreement
• E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 14
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
* 1. Experience Cloud ID service is implemented.
* 2. The segments use offline propensity model traits.
* 3. The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?

• A. Server-side forwarding is enabled.
• B. The segment has a real-time population.
• C. ID syncs are enabled.
• D. The segment uses a Device Graph merge rule.

Answer: B

NEW QUESTION 15
A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls. Which action should the architect recommend to meet the requirements?

• A. Create a data source in AAM for Adobe Analytics
• B. Disable the outbound Analytics Destination in AAM
• C. Enable Adobe Analytics server-side forwarding
• D. Implement the latest version of the AAM Data Integration Library (DIL)

Answer: C

NEW QUESTION 16
A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager. Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.
Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

• A. Use Experience Cloud ID
• B. Use Declared ID captured in Audience Manager
• C. Use Profile ID present in Campaign
• D. Use Audience Manager UUID

Answer: A

NEW QUESTION 17
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 18
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
* 1. Experience Cloud ID Service
* 2. Analytics appMeasurement library with AAM Module
* 3. An automated Customer Attributes feed into Adobe Analytics with all CRM data
* 4. Audience Manager destination integrations for site personalization and offsite display advertising
The client's implementation resources nave been assigned to another project No adjustments car be made to the current implementation, What should the architect recommend to meet the goal?

• A. Create segments in Analytics and send to AAM via Shared Audiences
• B. Enable Analytics Server-Side Forwarding to AAM
• C. Create segments in AAM based on real-time event, prop, and eVar data
• D. Import the relevant AAM segments into Analytics Workspace

Answer: B

NEW QUESTION 19
A retail customer uses Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product they want to capture and segment users based on the following data points:
* 1. Whether the user clicked the Homepage banner for the new product
* 2. Whether the user viewed the Product Detail Page for the new product
* 3. Whether the user added the new product to their cart
* 4. Whether the user completed a purchase of the new product
These data points will be used to build segments for the following use cases:
* 1. Re-target non-converters who showed interest in the product but did not convert
* 2. Next page site personalization for users who abandoned their cart
* 3. Instant suppression of recent converters
Which data collection method should the architect recommend?

• A. DCS APIs
• B. Customer Attributes
• C. Server-Side Forwarding
• D. Shared Audiences

Answer: C

NEW QUESTION 20
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 21
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 22
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