Salesforce Marketing-Cloud-Email-Specialist Free Practice Questions

NEW QUESTION 1
Which two best practices should thecustomer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Create folders for each type of uploaded content.
• C. Import all content up front, rather than piece by piece.
• D. Optimize the way content is stored with a naming convention.

Answer: AD

NEW QUESTION 2
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would themarketer be unable to configure a holdback audience?

• A. The Journey is a one-time scheduled send.
• B. Holdback audiences are only available for A/B Tests.
• C. The journey is scheduled to repeat.
• D. Holdback audience cannot be used for subject lines tests.

Answer: D

NEW QUESTION 3
When importing data into marketing cloudthe list detective is triggered for which of the following?

• A. Data Extenstions
• B. List Model
• C. Email Addresses
• D. Email Alias

Answer: B

NEW QUESTION 4
When the number of subscribers exceeds one million records, whichdata model is preferred?

• A. Lists
• B. Data Extensions
• C. Data Filters
• D. Groups

Answer: B

NEW QUESTION 5
A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during the testing process?

• A. Create a version of the email that does not include the unsubscribe link.
• B. Deselect the option to Enable System Generated Links in the Test Send.
• C. Send to a Test Data Extension via the Send Flow.
• D. Send the marketing team a link to the Subscriber Preview of the email.

Answer: C

NEW QUESTION 6
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

• A. Content Builder
• B. Content Detective
• C. Inbox Preview
• D. Triggered Send

Answer: B

Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

NEW QUESTION 7
TO would like to evaluate which email content customers click most frequently. The email team wants to track clickbehavior for all linked hero image using the naming convention “Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

• A. Include “Hero_CTA” in the link tooltip field for each link
• B. Add“”Hero_CTA” to the traking alias field for each link
• C. Include “Hero_CTA” in the link filename for each hero Image
• D. Include an alias attribute in each anchor tag and populate it with “Hero_CTA”

Answer: CD

NEW QUESTION 8
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

• A. Include a phone number to call.
• B. Include the mailingaddress of the sender.
• C. Ensure an opt-out link is present.
• D. State why the subscriber is receiving the email

Answer: BC

NEW QUESTION 9
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. FilteredGroup

Answer: BD

NEW QUESTION 10
Northern Trail Outfitters wants to create awelcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7

• A. Filter Activity
• B. Random Split
• C. Decision Split
• D. Engagement Split

Answer: C

NEW QUESTION 11
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

• A. Customer ID is Primary Key and relates to Subscriber Key
• B. Email Address is Primary Key and relates to SubscriberID
• C. Customer ID is Primary Key and relates to Subscriber ID
• D. Email Address is Primary Key and relates to Subscriber Key

Answer: A

NEW QUESTION 12
Which combination of audiences can be selected in the recipient section for a specific Send?

• A. Lists and Audiences
• B. Contacts or Audiences
• C. Lists orData Extensions
• D. Lists and Data Extensions

Answer: C

NEW QUESTION 13
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
Northern Train Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? Choose 2 answers

• A. Profile Mapping
• B. AMP script
• C. Dynamic Content
• D. Personalization Strings

Answer: BC

NEW QUESTION 14
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 15
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 16
Which metric is the measure of emails rejected by a server due to permanent conditions such as"user unknown" or "domain not found"?

• A. Soft Bounce
• B. Validation Error
• C. Unsubscribed
• D. Hard Bounce

Answer: D

NEW QUESTION 17
Northern Trail Outfitters (NTO) would like to send shipping email notificationsto members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

• A. Triggered Email in Email Studio
• B. Import Activity In Email Studio
• C. File Drop Entry Source in Journey Builder
• D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION 18
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

• A. Email Open Tracking
• B. Stored Content Boxes
• C. Link tooltips
• D. Physical Mailing address

Answer: AC

NEW QUESTION 19
A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A. Create a filter and a data extension key, an interaction and a user-initiated send.
• B. Create a measure and a data filter, a filter activity then use a triggered send.
• C. Create a filter and a data extension key, an interaction and a triggered send.
• D. Create a measure and a data filter, a filter activity then use a guided send.

Answer: D

NEW QUESTION 20
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from a list in the Subscription Center
• D. When a subscriber unsubscribes from all emails sent from an account

Answer: D

NEW QUESTION 21
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