Salesforce Marketing-Cloud-Email-Specialist Free Practice Questions

NEW QUESTION 1
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the AllSubscriber Lists.

• A. The email will be sent to the email address stored on All Subscriber Lists
• B. The email will be sent to the email address stored on Data Extension
• C. The email will be sent to the field marked as the Primary Key
• D. The email will besent to the subscriber Key on All Subscribers List

Answer: A

NEW QUESTION 2
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

• A. Create folders andmove content
• B. Filter based on content type
• C. Add tags to each piece of content
• D. Rename content to be alphabetical

Answer: A

NEW QUESTION 3
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture.Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

• A. Refresh the data filter
• B. Add to Data Extension
• C. Send the email via Triggered Send
• D. Add a new subscriber to a list

Answer: BC

NEW QUESTION 4
NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

• A. hyperlinks
• B. from name
• C. send count
• D. subject line

Answer: BD

NEW QUESTION 5
Which feature cansegment on behavioral data?

• A. Data Filter
• B. Data Extension
• C. Import Activity
• D. Tracking

Answer: A

NEW QUESTION 6
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

• A. A/B test the effectiveness of different subjects
• B. Include information relevant to the message in the subject line
• C. Include "RE:, "FWD:" "etc." to get reader's attention
• D. Keep the subject text between 50 to 100 characters long

Answer: AB

NEW QUESTION 7
Where can a marketer see the performance summary of a recent email send?

• A. Summary tab
• B. Job Links tab within Tracking
• C. Overview Tab within Tracking
• D. Send Performance Tab

Answer: C

NEW QUESTION 8
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A. A/B test the effectiveness of different subjects.
• B. Include information relevant to the message in the subject line.
• C. Include "RE:", "FWD:' "etc." to get the reader's attention.
• D. Keep the subject text between 50 and 100 characters long.

Answer: AD

NEW QUESTION 9
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A. Data Extract Activity Interaction
• B. Import Subscriber Wizard
• C. Import Activity Interaction
• D. Manual Data Filter Refresh

Answer: B

NEW QUESTION 10
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 11
A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

• A. Website Signups
• B. List Detective
• C. Single Opt-In
• D. Double Opt-In

Answer: D

NEW QUESTION 12
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 13
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber’scompleting the form, how should NTO will set the data extension

• A. create a data extension with email address, reply date and response fields as non-null able
• B. crate a data extension with email address reply date and responsefields as null able
• C. createthe data extension with email address as the primary key and reply date and response fields as nullable
• D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

Answer: A

NEW QUESTION 14
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code andto see an accurate count of subscribers in real time. What solution meets this specification?

• A. Data Filters
• B. Contact Builder
• C. SQL Query Activity
• D. Audience Builder

Answer: A

NEW QUESTION 15
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

• A. Run a Conversion Report for this tracking link
• B. View Conversions tab of the email send's tracking page
• C. Select Conversion Data from the Tracking menu
• D. Create a Query Activity using Conversions Data View

Answer: B

NEW QUESTION 16
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 17
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• A. Send Preview
• B. User-Initiated
• C. Test Send
• D. Guided Send

Answer: B

NEW QUESTION 18
Identify the best practices for interacting with potential and active subscribers. (Choose 3)

• A. Buy email lists
• B. Permission is specific to an address even if you know others.
• C. Opt-in via SMS in not Opt-in via email (And vice versa)
• D. Opt-ins are brand specific, don't share with other brands.
• E. In store loyalty programs

Answer: BCD

NEW QUESTION 19
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

• A. Drag & Drop Segmentation
• B. Data Extract Activity
• C. Send Definition
• D. Query Activity

Answer: AD

NEW QUESTION 20
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 21
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