Salesforce Marketing-Cloud-Email-Specialist Free Practice Questions

NEW QUESTION 1
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's newwinter offerings. Which email design best practice would the associate implement in this campaign?

• A. Limit the email text to 250 words
• B. Personalize the email content
• C. Segment the audience for the email
• D. Use an infographic email template

Answer: B

NEW QUESTION 2
A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Profile Management
• B. File Triggers
• C. SQL Query Activities
• D. Data Filters

Answer: C

NEW QUESTION 3
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A. Create an image content block that accommodates pictures
• B. create a free flow content block that accommodates text and images
• C. create an html content block and code the content by hand
• D. create a text content block that accommodates text

Answer: B

NEW QUESTION 4
Select three true statementsabout Content Detective?

• A. Scans subject line and email body for spam triggers
• B. Will remove invalid email address
• C. Does not scan HTML code
• D. Offers resolutions

Answer: ACD

NEW QUESTION 5
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

• A. Email Studio and Audience Builder
• B. Automation Studio and Journey Builder
• C. Journey Builder and Email Studio
• D. Automation Studio and Content builder

Answer: C

NEW QUESTION 6
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

• A. SQL Query Activity
• B. Audience Builder
• C. Filters
• D. Send Flow

Answer: C

NEW QUESTION 7
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Offer email opt-in when customers create an account
• B. Use incentives such as a discount or free shipping to encourage opt-in
• C. Capture email addresses through the use of browser cookies
• D. Send emails to a purchased list witha request to opt-in

Answer: AB

NEW QUESTION 8
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

• A. Tracking Job Links tab > URL ID
• B. Tracking Click Activity tab > Email Overlay View
• C. Tracking Overviewtab > Clicks
• D. Tracking Click Activity tab > Link View

Answer: B

NEW QUESTION 9
A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits ofensuring field lengths are accurate? (Choose two.)

• A. To ensure data integrity
• B. To determine the correct data type
• C. To optimize import process speed
• D. To save the data extension

Answer: BC

NEW QUESTION 10
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers beassociated with?

• A. The Customer_ID field in the Data Extension
• B. The Subscriber ID in a System Data View Table
• C. The Email_Address field in the Data Extension
• D. The Email Address Profile Attribute

Answer: A

NEW QUESTION 11
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 12
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 13
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

• A. Send another email to the same subscribers containing the correct link.
• B. Update the link in the stored email content and it will be pulled in automatically.
• C. Locate the job under Tracking and update the URL in the Job Links tab.
• D. Have Support recall the email if it has not yet been opened by a subscriber.

Answer: C

NEW QUESTION 14
Which method of storing subscriberinformation allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Lists and Data Extensions
• B. Active Audiences
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 15
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A From Name for each store location
• B. A dynamic From Name that pulls in the store location
• C. A new delivery profile that pulls in store location in the footer
• D. A new send classification for holiday promotions

Answer: BD

NEW QUESTION 16
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Add a “Sign Me Up” form to the homepage.
• C. Use a list of email addresses purchased from online vendors.
• D. Create an SMS campaign allowing customers to sign up for email.

Answer: BD

NEW QUESTION 17
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliancewith the CAN-SPAM Act? (Choose three.)

• A. The subject line contains a promotion to entice the recipient.
• B. The email body presents the transactional content prior to any commercial content.
• C. The email body presents any commercial content prior to the transactional content.
• D. The email confirms a transaction between the recipient and sender.
• E. The subject line is transactional in nature and non-promotional.

Answer: BDE

NEW QUESTION 18
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A. Responsive Design
• B. Desktop-centnc Design
• C. Static Design
• D. Mobile-aware Design

Answer: D

NEW QUESTION 19
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 20
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 21
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